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So, the release of Warhammer Online: Age of Reckoning WOTLK Gold is nearing. What are the foundations you're setting to prepare for World of Warcraft?

Let me go back and state that the core of the business's strategy--and specifically our brand is that we're on the internet with all we do. We're no longer allowing games that are only for single-player and console games. They need to be able to provide deep online mode because they're where our players spend a lot of time, and this is where most of the value that comes from our IPs will be realized.

There are two running MMOs. We introduced a game called Ultima Online in 1997, at the time dinosaurs roamed the Earth and is still operating. The game has thousands of users. Also, there's Dark Age of Camelot, which we purchased after we purchased Mythic as well. We also have the situation of having more than 100,000 customers. Both are very profitable, but they're also old world.

WOW: World of Warcraft happened when WOW was released. I've got three level 70 WOW characters and two [level 65s. I've put in a lot of hours into the game. I'm a big fan of the universe. I am a huge fan of the game. Whatever Blizzard produces, I enjoy, and I appreciate what they've created. They came out with the idea of opening an entire market. Madden did it in the past for sports games, the Sims were able to do the same for games of people-creation and Doom an extended time back to play World of Warcraft.

There's always the ultimate killer app that launches and opens up a huge market and WOW is the word is the case for MMOs. MMO category. What they've accomplished is make millions and millions of players who have become confident in the manner in which MMOs play, they're familiar with the game's models and are eager to find more.

Our task is to pursue this new market, and to expand a company. If you're competing directly with WOW and WOW, then so be it. The trick is to ensure that your product is distinct from WOW's and add something new to the table. A product that players will find thrilling, and we believe we've got it in buy WOW WOTLK Classic Gold  Warhammer. We also need to create innovative concepts and new IPs.