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In recent months, Baidu, one of China’s leading technology companies, has been at the center of a significant controversy involving its former head of communications, Qu Jing. This incident has sparked a broader discussion about leadership styles and their impact on corporate culture.To get more news about baidu qu jing, you can visit shine news official website.

Qu Jing, who joined Baidu in August 2021, was responsible for the company’s public communications department. Her tenure at Baidu was marked by a series of controversial remarks that glorified a culture of overwork, commonly referred to as the “996” work culture. This term describes a work schedule from 9 a.m. to 9 p.m., six days a week, which has been a common practice in many Chinese tech companies.

In a series of videos posted on Douyin, China’s version of TikTok, Qu Jing made several statements that were perceived as lacking empathy towards her employees. She emphasized that she was “not their mom” and only cared about results. These comments quickly drew backlash from the public and sparked a debate about the demands placed on employees in the tech industry.

The controversy reached its peak when Qu Jing threatened to ruin the careers of employees who sent complaint letters against her. This further fueled the public outcry and led to her resignation from Baidu in May 2024. In her apology, Qu Jing acknowledged that her comments were inappropriate and did not represent Baidu’s stance. She pledged to improve her communication and management style and care more for her colleagues.

This incident highlights the significant impact that leadership styles can have on corporate culture. A leader’s approach to management can shape the work environment and influence employee morale and productivity. In Qu Jing’s case, her emphasis on results over employee well-being created a toxic work culture that ultimately led to her downfall.

The backlash against Qu Jing’s remarks also reflects a broader shift in attitudes towards work-life balance in China. Many young people are pushing back against the culture of competition and grueling hours that have long been prevalent in the tech industry. This shift is part of a larger movement towards prioritizing mental health and well-being in the workplace.

Baidu’s response to this controversy will be crucial in shaping its future corporate culture. The company has an opportunity to learn from this incident and implement changes that promote a healthier work environment. This could include measures to ensure that employees feel valued and supported, as well as policies that promote work-life balance.

In conclusion, the case of Qu Jing at Baidu serves as a reminder of the importance of leadership styles in shaping corporate culture. It underscores the need for leaders to prioritize employee well-being and create a positive work environment. As the tech industry continues to evolve, companies must adapt their management practices to meet the changing expectations of their workforce.