Analysis of Five Water Purifier Industry Countries
On October 13, 2022, the Ministry of Health and Welfare made the decision to allow foreign nationals to once again come to Taiwan without quarantine, which brought a glimmer of hope to OEMs in the water purifier industry. However, due to the past three years, global competition and operating pressures, in addition to the super competitor that is mainland China, means that there are now many more international competitors for the business. 2. Distribution of global emerging water purification equipment production plants and channels.
There are several countries in the world that have a particularly high demand for RO reverse osmosis water purifiers. In Europe, Spain is the main country, followed by Italy. In Africa, Egypt is the most popular, and in Asia it is likely to Vietnam, with Iran being the main country in the Middle East, followed by Dubai, and then Turkey, which straddles both Europe and Asia on its left and right, and which has a considerable market demand for RO pure water machines.
In Eastern Europe, Russia and Poland are the two countries most interested in the water purification equipment industry. These two countries have transformed themselves from importing all of their water purification equipment more than 10 years ago to opening factories and manufacturing facilities to produce water purification equipment and components by themselves. Therefore, almost every company is scrambling to join the export business, making this already competitive environment even more bustling. 3. Analysis of international water purification equipment competitors 1. Turkey The author has been fortunate enough to visit the Fil-Tek factory, which covers an area of about 8,000 square meters, specializing in OEM production of various parts and accessories for RO pure water machine, and which has also invested in pure water machine assembly.
The Turkish company Fil-Tek is predominantly an one-stop production model, ranging from the production of metal RO pressure drums, pressurization motors, film processing... and other key components, to the production of filter elements, filter bottles. Fil-Tek has been working hard towards reducing costs. The person in charge claimed that there was only one R&D engineer in the entire company, and the author could see that their management expenses were quite low.
Statistics on the export of water purification equipment to Turkey from the Bureau of International Trade in the past five years show that the situation has deteriorated from 2,200,000 US dollars in 2017 to less than 100,000 in 2021, a fall of 95.5%. 2. Vietnam Vietnam is another country with an endless market for RO water purifiers and water purifiers. AO Smith, Midea, and South Korea’s Coway have all been in the Vietnamese market for a long time. These Vietnamese manufacturers used to have dual identities in that they were importers of pure water machines and manufacturers of home appliances, water tanks, etc. They imported complete machine systems from mainland China and Taiwan, then gradually moved into their own assembly mode, importing key components from Taiwan. It is worth mentioning at this time that the factories of the parent companies of these manufacturers are not small and have allowed them to penetrate step by step into the field of RO pure water machines, which is worthy of reference.
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