As advertising evolves, companies are seeking new ways to connect with consumers in an engaging and impactful way. With so many options available, it can be difficult for brands to cut through the noise and capture the attention of their target audience.
Today, we have the pleasure of speaking with Maria Teresa Hernandez, VP of Brand Partnerships at Mirriad. With over a decade of experience in marketing and advertising, Maria Teresa has a wealth of knowledge and insights into the world of MarTech.
In this interview, we will explore how Mirriad is using cutting-edge technology to revolutionize the way brands connect with consumers. Maria Teresa will share her expertise on the latest trends in MarTech, as well as discuss the unique challenges and opportunities that arise when working at the intersection of technology and advertising.
Join us as we dive into the exciting world of MarTech with one of its foremost experts, Maria Teresa Hernandez!
Maria, please brief us about yourself and your career so far.
I started my career in music right after grad school at CMN (Cardenas Marketing Network), which at the time was the top Hispanic event production company in the world. They worked with some of the biggest Latin talents like Juanes, Marc Anthony, and a Boriqua rapper named Ramon Ayala now known as the global superstar Daddy Yankee. I ran Brand Sponsorships for the company, connecting major advertisers to Latin talent. This role was my first real intro to the world of marketing, which is what I got my master’s degree for, but I ended up falling in love with selling
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